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CEO/Founder of ANDRS Projects: a team of 💯🚀⭐️⭐️⭐️⭐️⭐️ rockstars that powers some of the most innovative #saas brands
Photo by Kyle Johnson on Unsplash

8 minute read. Rather listen??

Powerful ideas need world changing views

A great and well-known example of such a powerful idea is the in 1905 published relativity theory of Albert Einstein. Physicists proved his theory during a solar eclipse in 1919 — and in the middle of one of the worst pandemics in history, with the devastation of the Great War still gripping the world.

Albert Einstein with reason said “Imagination is more important than knowledge.” Because he looked at his existing business model — classical physics — and knew that classical view on theories and methodology would never explain how to bend light. …


What’s the right payment solution and should you build or buy?

There are a lot of different ecommerce, subscription and payment solutions available. And the cost of these solutions differ greatly. If you are consulting a company or looking for a solution for your own project, here are some pointers that can help make the choice easier between investing in building your own payment solution or opting for an out of the box solution.

Especially when it comes to subscription and payment solutions there is a lot to consider and the consequences of either choice can be far reaching.

A framework on how to make sound financial decisions in general

As from your earliest idea onwards you’ll be answering two simple questions…


5 min read — or rather listen? 👇

You are different and know this isn’t true. You know it is not easy — but are determined to build the next successful software brand. You are not one of those entrepreneurs that are considering copying a successful model or technology and trying to modifying it into the next new thing. You want to create the real thing, real innovation, solve a real problem, create a real company. You want to build a business not a funding vehicle.

So here’s a few checks to see if you got what it takes…


It’s a 6 minute read — rather listen?

And it should stick — cause this is the most important lesson anyone can ever tell you. Making smart choices about what to spend your business funds on, and especially what not, is the one thing that separates successful companies from the unsuccessful ones.

Starting a company money is always tight — make your runway as long as possible.

Moving from concepting phase to building your idea into your software stack there are a lot of options. Depending on your financial status — are you bootstrapping or trying to get funds in from investors — your journey will be different. …


Teams change — get used to it

In my experience working with many teams over the years — the only constant when working in teams is that they change continuously. People leave as they are get offered better positions or salary, or because they just aren’t a good fit. Whatever the reason — the fact is that your business or projects need to cope with this constant change.

It sometimes can be hard to replace a valued and highly experienced professional. We have had to cope quite a few times with team change-ups. Especially on these occasions our operations sometimes suffered. …


When I started our first software projects with ANDRS, we hired skilled companies to do all of the design and development. We decided for companies in our proximity and contracted on project delivery specifics. These companies came with their own team in their own office. This construction however, soon proved too limiting for obtaining specific talents that our products required.

The “design and construct” or “team augmentation” set-up that gave us the flexibility we needed when we started, simply fell short as soon as our products evolved and we needed a different or additional set of skills. As our demands…


“The best way to predict the future is to create it.” — Peter Drucker

In 2017 we celebrated 5 years of innovation. A lot has changed within those 5 years where we shifted from delivering projects to delivering you our brands’ software as a service. Here’s why and what that means for your business.

ANDRS was founded to delivering project management and consultancy services. Today our business is in tech, we have offices in two countries and our software is made in three. What remained however, is our firm believe in the value of stakeholder collaboration. …


We’re a small distributed team working from three different timezones. We have huge ambitions to grow and change the world, and we often need additional skills to complement our team.

You know how it is, a small team where everyone does everything and more. We are crossing boundaries and pushing for innovation, with an amazing product. Improving it all the time on our way to build a product our users love even better.


The world is shifting profoundly — or is it not? Maybe it is just our perception? Are pressing issues really that different today than over 100 or 200 years ago?

Is the core challenge we are facing today, for example through rapid change in technology really different from the challenges Europeans were faced with when thrown into the industrial age?

Are the challenges about a transparent democracy today really that different than in Machiavelli’s time?

Are the needs for people’s safety and well being, the need for a peaceful life really that different today than 50, 100 or 1,000 years ago?


We know! Building a startup takes time, perseverance, creativity, is downright f#%$& hard work! But your most valuable time spent is listening, and listening more. Just a simple mantra emphasizing that you need to take time to listen & learn.

You always want things to go faster than they actually do, you encounter problems you never thought existed and discover opportunities you never before imagined. And that doesn’t happen overnight, it doesn’t happen if you do not go out there, talk and engage with you prospective clients. It doesn’t happen if you are afraid to fail, if you are afraid to try, if you are afraid of your users’ honest opinion.

You need to take the time to learn, build trust with those who you want to fall in love with your product. …

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